Target your audience

Every business needs to communicate with their target audience, customers, prospective clients, the media, investors and staff – every company’s marketing requirements are unique. We understand that when you invest in growing your business you expect to see results. That’s why we’ll work with you to create a marketing plan that will support your business growth in the long term or for an immediate one-off campaign.

Marketing toolkit 

We can provide you with everything you need to get your new business off the ground, or to refresh/rebrand your existing business

This includes: 

  • Logo creation
  • Printed letterhead and business cards
  • Word and email templates
  • Design, build and hosting of a website (up to 10 pages)
  • Communications strategy designed to inform your contacts, media and prospective clients about your business

Branding

Every business needs an identity for people internally and externally to know who they are. How your identity is portrayed may change as your business grows. Understanding your mission and vision and identifying values will enable the creation of a visual identity (creative) and verbal identity (written and spoken). In practice this can mean the creation of a logo, corporate fonts and colour palette which can then be incorporated into marketing collateral, brochures, website and advertising and as a style guide for all future communications. 

Communications 

Communicating is an essential part of any business strategy. In order to grow you will need to ‘talk’ (verbally, in print or online) to a number of audiences. We can help create and execute your strategy in the following areas:

  • Internal communications to employees, investors or other stakeholders
  • External communications to existing clients, new clients, prospects and investors
  • PR to the media and the public in general
  • Creative and printed collateral

Having established your objectives, we can find you the best rates to print and deliver your printed communications. Designed to deliver the message and often to elicit a response, we can create:

  • Stationery
  • Brochures
  • Printed communications
  • Advertising

Spreading the word on your business can take many forms and one of the most effective is advertising. We can help plan your campaign for print, web or mobile, support you with ad design and copywriting. With our help we can ensure you get the best out of a performance based campaign such as paid search. 
There are pros and cons to all these advertising methods, but often budgets will dictate which are the most appropriate in helping you to get the best return on your advertising spend.  

Marketing planning and strategy 

We can review your existing marketing activity including advertising, website, and client/prospect communication strategy and will quickly understand your business position and future aspirations. As a result we will create a report identifying how best to promote your business across a range of marketing media in order to deliver growth.